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FOR IMMEDIATE RELEASE
October 13, 2010

Contact:
Elizabeth Blevins, Director, Office of Communications
Phyllis Noah, Communications Coordinator
Office: (740) 351-3810; FAX: (740) 351-3179; Cell: (740) 464-4854
940 Second Street – Portsmouth, Ohio 45662
E-mail: eblevins@shawnee.edu or pnoah@shawnee.edu
Web site: www.shawnee.edu



Employees help celebrate 15th Anniversary of Lee National Denim Day®

On Friday, October 8, Shawnee State University’s Women’s Center will be joining together for a very special “casual Friday” to help Lee National Denim Day celebrate 15 years of fighting breast cancer.

The Women’s Center is gearing up to participate in this grassroots program which has raised more than $80 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

This year, Lee National Denim Day is proud to partner with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected by cancer.

Funds raised from participation in Denim Day® will support:

Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments.

Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.

Cancer Support Community centers nationwide which provide emotional and social support to cancer patients and their families.

“We are more grateful every year at the number of organizations like the Women’s Center, who come together across the country and donate to make this grassroots program a continued success,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “

Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. To learn more about the projects funded by Denim Day, visit Denimday.com.

The Entertainment Industry Foundation (EIF), as a leading charitable organization for the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women’s Cancer Programs, EIF is funding some of the most promising breast cancer research, including Lee Laboratories nationwide focused on developing less toxic, more effective treatments and the Biomarker Discovery Project, a blood test for earlier detection of breast cancer.

For more information about SSU Women’s Center Denim Day, contact Thomas Piontek at (740) 351-3142 or Gina Bradley at (740) 351-3622.

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