The four-year program in general business is designed to provide students with a broad understanding of business. The program focuses on the dynamic of business in all aspects. A broad-based general education precedes an extensive education in general business. A successful graduate has the necessary tools to enter into a career in business as well as to pursue graduate studies.
The General Business program has both a core of business courses and non-business courses. Students choose, by consultation with their advisors, at least one upper division course in four of the prescribed elective areas: accounting, automated information systems, finance, management and marketing. Students have flexibility to design a program to meet their career goals.